NDTV Media also provides solutions for distribution needs. We believe that ‘if content is King…distribution is God’ especially in the Indian context. With more than 25,000 cable operators in the country and 300 odd channels in the fray, India is a crowded market. We help to make room for you.

We chalk out the distribution strategy that the broadcaster needs to implement to ensure optimum connectivity for the channel. By effective market prioritisation and channel positioning we enable our clients to reach high distribution levels in a short span of time. This entails recommending strategy and tactical approach for band placement, prioritisation of the markets for distribution of the channels, recommendation on the bands in which the channels have to be placed for maximum reach - conversions for each of the markets, benchmarking and target-setting for each market by bands, consultation for on-ground activation for ensuring connectivity of the channel, recommendation in identifying the distribution alliances and recommendation on the communication related to the distribution trade.

We are happy to say that our consultancy services in distribution have helped NDTV become one of the best-distributed news channels in the country.