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Expertise in Media Sales
Media Research and Strategic Planning
Brand Building and Marketing Consultancy
Channel Distribution Consultancy
Traffic and Inventory Management Services
 
 
 


 




From working with you to find the right creative agency to identifying and prioritising markets and choosing the right media to enable you to stretch your advertising dollar, we handle all strategic, tactical and operational aspects of marketing on a daily basis. No matter what media you own, we can handle all the marketing aspects for you.

Specifically for the broadcasting industry, our understanding of the television viewership measurement system in India enables us to recommend an optimum deployment of resources for maximisation of viewership by specifically concentrating on towns/cities that have highest impact on viewership.

This would involve identifying the right target audience for the broadcaster (in the areas of trade and consumers), prioritising the markets for the client and ascertaining the impact of each of the markets on the business of the channel, communication and media recommendation by markets, recommending the positioning strategy for the broadcaster and on-ground activation for the channel.

 




 

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