The going gets tough for ad industry
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Business Line :: News (26 December 2001) |
IT's been a terrible fourth quarter in an extremely tough year for the advertising industry. The Rs 8,500-crore industry is expected to register negative growth rates, especially in the last three months of 2001.
Preliminary indications are that the overall industry could have registered growth rates of anything between (-) 5.0 per cent to 5 per cent, a drastic fall from its all-time high of 49.5 per cent in 1994-95. Industry analysts are pegging the growth in the fourth quarter at (-) 4 per cent.
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| Business Line > News > The going gets tough for ad industry
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Siyaram spends Rs22cr on 2-minute commercial |
Textileworld.com :: Textile News (20 July 2001) |
This will probably put showman Subhash Ghai to shame. Production costs of Indian commercials have started hitting the roof. Siyaram Silk Mills has just forked out Rs 22 crore for a 2-minute commercial of Siyarams Premium Suiting Blends which is set to hit the tube in August end.
The Rs 2.5-crore production cost apart, the company has earmarked Rs 20 crore for a media splash. The longest ever commercial will run on prime channels for 16 weeks after making a debut in 300 cinema halls.
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| Textileworld.com > Textile News > Siyaram spends Rs22cr on 2-minute commercial |
If cannibalisation has to happen it is better we eat the flesh ourselves |
Indiantelevision.com :: Interview (17 July2000) |
Indiantelevision.com speaks with Raj Nayak, Senior VP, Advertising & Sales, Star Movies, Star World, Star News & Channel V
Before taking on Star News, Star World, Channel V and Star Movies as Senior V P Advertising & Sales, Raj Nayak was heading sales for Star Sports for nearly three years. And in those three years revenue of the channel grew by a full 300%.
Today Star News is the only channel in the history of television the world over to have broken-even within two years of its launch. A chat with Raj Nayak - on how he made Star News a success story. He also speaks about the growth and use of Star World as a niche channel to generate advertising revenue.
ACHIEVEMENTS
"Over the last one year we changed the total perception of Star News channel. From a base of four million households, the channel is today reaching 15 million households in the country. Revenue has shot up by 350 percent in the last 10 months. (Raj took over the sales of the channel exactly 10 months ago). Advertisers have grown from a mere 10 advertisers on the channel to about 50."
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| Indiantelevision.com > Interview > If cannibalisation has to happen it is better we eat the flesh ourselves |
Category-wise rate cards are the future |
Agencyfaqs.com :: On Record |
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His executive summary may run into five pages but Raj Nayak, executive vice-president - sales and marketing, STAR India, is very much a "people's person" with his head firmly on his shoulders and priorities in place. In fact, it is this quality that has stood him in good stead through the years as a successful print and television professional encompassing brands like The Indian Post, The Sunday Mail, The Pioneer and Independent Television, and of course, STAR India, the wholly-owned subsidiary of News Corporation, promoted by media baron Rupert Murdoch. His longest stint with a media house to date (he been with STAR for nine years now), Nayak's importance within the group can be gauged from a single line straight out of his dossier, "Raj is a key member of the management team at STAR India". In this interview with Viveat Susan Pinto of agencyfaqs!, Raj Nayak talks about the changing Indian television landscape, STAR's successful formulae and his targets for the future. |
Agencyfaqs.com > On Record > category-wise rate cardsare the future
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