Ad-Wise 2002 covers key issues on air time selling, buying |
Indiantelevision.com :: Ad Wise ( 2002) |
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points). That was one of the main strands of the discourse at Ad-Wise 2002, India’s first TV airtime forum organised by television services company indiantelevision.com, which was held in Mumbai last Friday.
Improve the quality of data available; innovate; gut feel is important; use technologies to help leverage brand positioning. These were just some of the suggestions thrown up during the day-long proceedings whose theme was ‘Future Shock: The Road Ahead’ was targeted at professionals from broadcasters who sell air time, media planners and buyers from ad agencies and media concessionaires, and at marketers.
|
| Indiantelevision.com > Ad Wise 2002 > Ad-Wise 2002 covers key issues on air time selling, buying |
Star Introduces New Category For Ads At Rs 5.10 Lakh |
The Financial Express :: Convergence (27August 2002) |
Bucking the trend of opting for a cautious pricing approach in the Cricket World Cup year, Hindi entertainment channel Star Plus has increased its effective ad rates by introducing a new category at the premium end and pricing it at Rs 5.10 lakh per 10 seconds. The most expensive ad spot on the channel was earlier priced at Rs 4 lakh per 10 seconds.
|
| Financialexpress.com > Convergence > Star Introduces New Category For Ads At Rs 5.10 Lakh |
Lion's share of mind and market |
Business Line (11 April 2002) |
International Networks moving in might have become a norm in the advertising industry. But, when a new company asserts its leadership status at the launch stage itself by reportedly buying media space and time worth Rs 1,600 crore, it's time to sit up and take notice. Last month, when WPP Marketing Communications (WPP MC) was launched formally by converging the media-buying operations of the WPP group's three advertising agencies within the country (HTA, O&M and Contract), it was the beginning of consolidation within the media-buying business in the country with WPP MC poised as the market leader in the business. |
| Business Line > Lion's share of mind and market |
Hollywood comes home |
Business Line (28 March 2002) |
IF you haven't already zapped out Karisma Kapoor from your television screen in favour of Catherine Zeta Jones, there's every chance you will succumb very shortly.
For the English speaking, city-bred Indian, it's Temptation Hollywood on the small screen all the way. Take stock - there's Stuart Little, The Mummy and Cape Fear on HBO; Philadelphia, Armageddon, Jerry Maguire and Rocky on Star Movies; Dead Man Walking, Colors and Blame It On Rio on Zee MGM; Steel Magnolias on Hallmark and more. |
| Business Line > Hollywood comes home |
English movie channels bask in Oscar glory |
Business Line (23 March 2002) |
The Oscar event this year may see Lagaan win the sweepstakes; but the English movie channels have already hit the jackpot.
The four major English movie channels have made most of the opportunity and doled out a whole range of blockbusters. So you have `Oscar Marathon', `Oscar Fever' and the works. The pick — Stuart Little, The Mummy, Philadelphia, Armageddon, Blame It On Rio and more. |
| Business Line > English movie channels bask in Oscar glory |
The Winners of The Indian Telly Awards 2002 |
Indiantellyawards.com(2002) |
TRADE AWARDS
1. TV Marketing Executive Of The Year
* Mubina Ansari
STAR India
2. TV Ad Sales Executive Of The Year
* Raj Nayak
STAR India
|
Indiantellyawards.com > The Winners of The Indian Telly Awards 2002
|
|
