Industry welcomes the possibility of more research agencies in the fray to measure TRPs |
Exchange4media.com :: News (26 December 2005) |
The Rs 4,800-crore television industry in India avails the services of TAM for gauging their TRP ratings. However, though TAM is the widely accepted tool to measure TRP ratings, the market today has another player, aMap (Audience Measurement and Analytics (P) Ltd), which gives out yesterday’s ratings today.
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| Exchange4media.com> News > Industry welcomes the possibility of more research agencies in the fray to measure TRPs |
Desktops get an ad break |
IAMAI ::News Room(23 December 2005) |
Your favourite television ad is all set to make its debut on the Internet thanks to desktop television.
Even though the Internet boasts of a 3.85 crore user base (source: IAMAI) it has rarely been identified as a mass media by the ad fraternity.
“The internet surfers are possibly the best audience for any media planner,” feels Raj Nayak, chief executive of NDTV Media, the marketing and consulting arm of news channel NDTV.
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| Iamai.in> News Room > Desktop gets an ad break |
MSN India, NDTV Media tie up to ‘revolutionise’ Net advertising |
Agencyfaqs.com ::News(20 December 2005) |
MSN India and
NDTV Media have decided to enter into a strategic partnership. Under the agreement, NDTV Media, which has access to around 800 advertisers, will bring in a plethora of advertisers to MSN India. For the record, NDTV Media has been a content partner with MSN India for a while now.
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| Agencyfaqs.com > News > MSN India, NDTV Media tie up to ‘revolutionise’ Net advertising |
NDTV Media, MSN India poised to ink ad sales deal
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Indiantelevision.com's Media, Advertising, Marketing Watch (2 December 2005) |
Trust him to pull it off and marketing whiz Raj Nayak has done it once again. This time, he's shaking hands with MSN India for an undisclosed multi-million dollar deal to sell space on the portal.
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| Indiantelevision.com > Indiantelevision.com's Media, Advertising, Marketing Watch > NDTV Media, MSN India poised to ink ad sales deal |
NDTV goes the e-commerce way, launches shopping website with more to come |
Exchange4media.com :: News (24 October 2005) |
Once you are successful in one task, the natural progression is to venture into other businesses to extract profitability on the basis of experience and credibility gained from the existing set-up. Validating this point is NDTV, which has launched NDTV Shopping.com to enable NDTV and NDTV.com viewer base to shop with a brand that is credible and offers some great deals. |
| Exchange4media.com > News > NDTV goes the e-commerce way, launches shopping website with more to come |
NDTV Profit zooms to No.1 slot |
Rediff.com :: Business Headlines :: Report (25 February 2005) |
NDTV Media's chief executive officer L S Nayak has reasons to be on a high. With a market share of 46.9 per cent, NDTV Profit, the new business channel from the NDTV stable has overtaken its rival CNBC-TV 18 in less than a month of its launch. |
Rediff.com > Business Headlines > News > NDTV Profit zooms to No.1 slot
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NDTV, Malaysia Tourism board look to capitalise on F1 fever |
Indiantelevision.com :: Media, Advertising & Marketing Watch (23 February 2005) |
Malaysia - Truly Asia! With Narain Kartikeyan joining the Formula One team of Jordan, F1 fever is on a gradual rise in India.
In order to capitalise on the excitement and lure Indians to Malaysia, the Malaysia Tourism Board has announced a tie up with news broadcaster NDTV. One of the races takes place in Sepang Malaysia from 18-20 March 2005. |
Indiantelevision.com > Media,Advertising & Marketing Watch > NDTV, Malaysia Tourism board look to capitalise on F1 fever
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